Here I find it interesting to share that, in a digital strategy, less is more! The more fields a person has to fill out on a form, the lower your Telephone Number List conversion rate will be. Therefore, it is important to know what is really essential and simply work with it. It is Marketing's responsibility to understand this scenario and design strategies that maximize Telephone Number List results (and are appropriate for the offers in question). For example, it is not legal for you to ask a person to fill in information like Name, Email, Social Security Number, Full Telephone Number List Address, Date of Birth and all social media links if all you have to offer is a GIF kitty anime!
But this would post your information if you won an all-expenses-paid trip to the Maldives (and if the form is from a reputable company, of course!). I know I gave a Telephone Number List unusual example, but the idea here is to take you to a strategic reflection: are the forms you use (or plan to use) adequate to the information your Telephone Number List really needs, your sales process and the value you will add? Could you capture 2 fields, nurture these contacts and take them to a reconversion, where they would provide another 2 or 3 important pieces of information? Anyway… Think about it! And maybe you are wondering "but what is the ideal Telephone Number List number of forms?" And once again, here we have the famous “less is more”!
The business environment changes a lot and quickly. If you create a form for each rich content your company makes, in 2 years, how Telephone Number List many forms would you have? And then imagine that you change the business model and you need to update the fields that capture the forms. How much time would you spend updating the tool? And how can you consolidate information from identical forms that only change the offer? This was a learning Telephone Number List experience that I experienced first hand here at Rock Content. We already had specific forms for some ebooks or webinars, then we noticed this maintenance difficulty and Telephone Number List created 1 universal form for lead generation (per language).