Most e-commerce websites have many pages: the home page, an “About” page, individual Image Manipulation product pages, product category pages, etc. Although the home page is often thought of as the first page your visitor sees, in practice this is Image Manipulation usually not what happens. The dominance of search engines means that any page could potentially be a visitor's first experience with your site.
Every time a visitor comes to your e-commerce website, they expect to find content that will keep them interested. Getting them to buy a product Image Manipulation from you requires your website to create enough motivation and credibility for them to feel secure enough to buy - and helping visitors feel safe means more than just convincing them that it is not risky to Image Manipulation leave their personal data with you. This means all the information a prospect needs for a split second "Should I trust this?" The decision should be visible on the very first page Image Manipulation they visit, regardless of the page.
The idea that a prospect can navigate directly to any page on a website gave rise to the concept of a landing page, which is simply the page a prospect Image Manipulation sees (or “landes”) first. . Prospects can reach landing pages in several ways: through organic search, social media posts, paid campaigns, emails, and more. While all pages on a website are Image Manipulation landing pages by strict definition, the most important are landing pages designed to receive traffic from paid search or PPC campaigns. Why are PPC landing pages so important? Well, because you pay Image Manipulation for ad spend! So this traffic is not free.