HubSpot’s core employee values were initially outlined in the acronym HEART:
While getting feedback for HubSpot’s culture code update, co-founder Dharmesh Shah realized that something was a bit off. He found that the acronym was missing one integral part of how HubSpot does business: empathy.
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In response Shah proposed replacing “Effective” with “Empathy” and encouraged employees to submit feedback via an internal wiki page.
3. Implement feedback.
HubSpot company values Once you’ve solicited feedback from your team and stakeholders, it’s time to implement what you’ve learned. In HubSpot’s case, our culture code was updated and the HEART acronym changed to Humble, Empathetic, Adaptable, Remarkable, and Transparent.
4. Make your core values unique to your brand.
HubSpot company value: Empathetic definitionIt’s easy to hop on trends or use certain generic buzzwords, but it’s important that your company values are specific to your brand. For example, if you choose integrity as one of your values, define what that looks like for your company. How will you demonstrate it to customers? How does it inform your business practices?
5. Continue to evolve when necessary.
Don’t be afraid to adjust your values as your company grows. What you originally created in the early days of your brand may no longer work for your current business. Enlist the help of your employees to reevaluate your values and guide any changes you decide to make.
Strong Company Values are Good for Business
Ultimately, good core values can help an audience identify with, and stay loyal to, your brand, rather than flipping between you and competitors. To ensure long-term success and long-termemployee retention, it's critical you create — and live by — certain non-negotiable company values.1. Make your account into a business profile and optimize the description.
First thing's first: Customize your Instagram profile to make it look good. Tell your potential followers who you are, and give them a reason to follow you.