As the international epidemic continues to rise, Taiwan has entered a "post-epidemic era" and is gradually returning to its normal pace of life. And business opportunities such as "online shopping" or "contactless services" that consumers were accustomed to before the epidemic also ushered in a new peak during the epidemic and became a part of life. The trend of online e-commerce is not limited to consumer products; in fact, financial and insurance products can also be purchased on online platforms. For example, the rise of "insurance e-commerce" is a good example. The era of online shopping for insurance has arrived, and 38% of consumers have used insurance e-commerce In the past, the insurance industry, which fully relied on human services, has also developed insurance e-commerce for consumers to choose with the support of technology.
Especially during the epidemic prevention period, which strives to reduce contact with people, it is a good time for insurance e-commerce to realize its potential. In a recent survey by an inter-city market research consultant, it was found that nearly 75% of consumers have inquired about insurance products on the Internet, and more than 30% of consumers have purchased insurance through insurance e-commerce, among which 40-50% The old generation is the main buying force. In fact, there are three main advantages of insurance e-commerce: 1. Save labor costs 2. Preferential prices with competitive advantages 3. Simple and fast insurance process Since there is no Shadow Making need to rely on the salesman to explain and sell, the labor cost is reduced, and the price is more favorable.
Through unlimited online insurance application, operators can observe first-hand consumer data, and use technology to optimize services, making the insurance application process simpler and faster. Compared with the diversity and complexity of life insurance products, property and casualty insurance products are relatively suitable for e-commerce development. At present, many consumers are willing to buy property insurance online, not only through insurance salesmen (70.3%), but also through e-commerce (34.8%), which is undoubtedly a new development direction for the insurance industry. More about this source textSource text required for additional translation information Send feedback Side panels