Is often the only variable when it comes to C Level Executive List getting an idea about quality. Price strategy What factors condition the pricing decision? Before setting a price we have to take into account the factors that determine the sale price, the C Level Executive List objectives of that pricing policy and the strategy to follow. The company has to implement a price strategy within certain margins , using costs and minimum profitability as a lower limit and, as a C Level Executive List maximum, the capacity of market demand, a circumstance that is unknown to the virtual market. competitive advantage . Our prices may be slightly higher. Depending on the objectives , there are different C Level Executive List strategies. Therefore, it depends on which objectives we prioritize: profits, profitability, market share or image. Apart from customers and competitors, there are other interested parties C Level Executive List such as intermediaries, suppliers, creditors, managers and consumer organizations . The legal framework of each country can enter into the fixing of regulated prices , such as cartels at abusive C Level Executive List prices by monopoly, loss sales to expel competitors, authorized prices or the exchange rate and taxes. Technological changes in the market . The products have to be profitable in shorter C Level Executive List periods of time, because the implementation of new technologies shortens life cycles, since they allow the proliferation of brands and innovations much faster. A very common C Level Executive List mistake is to set prices separately for each product. The optimal thing is to make C Level Executive List decisions globally, since if we deal with complementary products, a price increase in one can reduce the demand for the other and if they are substitutes, the demand for one will increase if I raise the price of the other.